Account-Based Business Development & Marketing
Work at any AEC professional services company is acquired via an ongoing cycle of internally generated activities. Put them all together in a structured, measurable process and you increase your chances of reaching your desired revenue.
Many firms go down the road of chasing everything that is on-the-street or walks through the door. However, not all of those projects or clients are a good fit for the firm.
Account-based business development and marketing allows you to select the agencies and organizations you want to work with in your targeted markets, whether it's now or five years down the road. Then, pursue those accounts, relentlessly, with a best-in-class integrated BD / marketing program to position your firm for success.. Are you ready?
Systematically deriving full value from your entire revenue generation supply chain.
Just as professionals use a proven process for developing a predictable and executable set of project plans and specs, account-based marketing and business development uses a more structured process. This structuralization of often "seat-of-the-pants" business development and marketing, is now more predictable and measurable with specific and proven structures, systems, and processes; identifiable metrics; and realistically anticipated projected outcomes that can improve a firm's probabilities for success. It allows you to pull full value from all three of the key components of your firm's revenue generation activities:
- Business Development
- Client Relations