Consider this: Your AEC revenue generation program is an engine - an engine converting resources into revenue and driving the future of your firm. It's an engine with multiple moving parts that should be monitored and managed, continuously, to ensure full power is being constantly delivered. Each component is integrated with the others. If one isn't working to its full potential, the others aren't working as well. And, if performance of the engine isn’t being monitored, at all times, how do you know what is working and what isn't?
What does your firm's revenue generation engine look like?
That last point is crucial. If you can't confidently anticipate what will happen, you're left in a day-to-day position of hoping things will go your way and a lot of sleepless nights.
Why be concerned with your confidence level in your ability to reach revenue projections?
Most people associate reaching revenue projections with keeping people's jobs – it's all about resource management and project staffing. But, the next step beyond that is the long-term viability of your firm. When you're confident about the level of revenue coming in the door, you can more confidently plan and manage:
To increase your confidence in your firm's ability to pull in the level of revenue needed - in other words – How to Supercharge Your Revenue Generation Engine . . .
What can be measured, can be improved.©
We'll be writing more about the three steps in upcoming posts, so stay tuned!
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Friday Chow is posted weekly, or thereabouts, to provide you with insights and considerations for AEC sales and marketing. Good stuff to feed your revenue engine!
When you're ready to improve your business development, marketing, and client relations programs, contact Red Hound Studios at firstname.lastname@example.org