We always have a choice. When it comes to planning for 2016, it's up to you to choose how you will pursue and win work for your firm. Will it be a best-in-class planned and structured program or a day-by-day, let's-see-what-happens approach?
As the AEC industry has become more sophisticated, best-in-class (BIC) is increasingly in demand. BIC means:
1. The system and processes work efficiently (it saves you time and money)
2. You work more effectively (there's a bigger bang for your dollar)
3. It's bottom-line driven by what you want to accomplish in revenue and corporate goals (if it doesn't connect to the bottom line, then don't do it!)
4. It uses proven strategies and tactics that have shown results (it removes the approach of "let's-see-what-happens" BD and marketing)
We struck a nerve, both online and off, a few weeks ago with two posts on best-in-class AEC business development and marketing. It made me realize how many people were working hard to be and do better in our pursuit of work, especially in these times of overloaded schedules and short resources. People are looking for BIC and they want to incorporate it into their programs.
So, to provide those two full posts to our network in a shareable format, we've posted both articles in one PDF on our website for your use. Here's the link www.redhoundstudios.com/bic-11-2015.html. The article will available until December 1. Happy reading and planning for 2016!
In the meantime, if you have any questions, email me at firstname.lastname@example.org.
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Friday Chow is posted weekly, or thereabouts, to provide you with insights and considerations for AEC sales and marketing. Good stuff to feed your revenue engine!
When you're ready to improve your business development, marketing, and client relations programs, contact Red Hound Studios at firstname.lastname@example.org